i. Globalization, Localization, Fragmentation, Digitization
ii. 14 Macro consumer trends impacting us now, and tomorrow
iii. And some brand trends that are hot too
Globalization: going out into the world, absorbing influences
Localization: growing national pride, growing cultural exports
Digitization: we are all six degrees (or less) apart, and LOVING it
Consumer trends- forever young/gen gap blur/peter pan
- authorship/p2p/six degrees/passion groups
- wellness/simplicity/slowdown
- heritage/retro/roots/back to go forwards
- mobility/field trip travel/experiential journeys
- content management/data storage/documentation/librarian
- culture blending/fusion/expatriatism
- genuineness/reality/true colors/transparent
- crisis management/immortality/fatalism
- self-enhancement/learning is fun/hobby classes
- from bigness to smallness/intimate experiences/comfort
- mix ‘n match/cut ‘n paste/customization
- luxury twisted/bling goes suave/what you do/fashion understated
- indie spirit/underdog/raw energy/realness
Brand trends- ageless
- pampered
- mobile
- connected
- genuine
- empowered
- intimate
- understated
