Leiki

ADDRESS Pohj. Makasiinikatu 7A4
7A4
Helsinki, Finland 00130
PHONE 358/20-155-6055
FOUNDED 2000
CEO Petrus Pennanen
EMPLOYEES 16
FUNDING €1.015 million+, 2+ rounds
KEY INVESTORS Pasubio, individuals

Leiki’s software attempts to understand behavior patterns of consumers and customize mobile applications accordingly. The company’s targeting technology helps web portals, content providers, and handset manufacturers deliver more compelling content and applications in a more user-friendly way. Leiki has signed on Nokia, Hewlett-Packard, and China Mobile in its bid to dip into the €12-billion mobile entertainment industry. Despite slim revenue numbers, Leiki is profitable. If the trend toward personalization on cell phones follows that of the Internet, its revenue figures are likely to grow. But Leiki, although it’s been around for five years, has yet to penetrate the lucrative U.S. market.

Leiki Focus

Leiki, a young finnish technology provider, specialises exactly in this. Enabling ecommerce websites to provide a personalised experience to each of their costumers. Leiki Focus, Leiki’s main product, is able to generate automatically incredibly detailed profiles of content and to match them with any other kind of content, allowing linking of products across a website. leiki also builds a historical interest profile of the user and matches it to all the content available in the database finding quickly relevant info.

Leiki’s product uses social filtering algorithms to tune its recomendations, however by utilizing content analysis algorithms the product does not require a huge user base and a learning period to start working accuratley. Moreover both we and our clients have noticed a major advantage in being able to tune the relevance of social filtering according to different projects and websites.

Through productised APIs and simple integration procedures Leiki is able to deliver a product that both revolutionises user experience and produces the most detailed live market research of ones userbase.