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iProspect has an interesting study released with Jupiter Research in April of 2008 that seems to have relevance in the intranet and customer-facing search arena.
Among their findings: results that blended search results - results that feature images or offer links to drill down on news or images - are clicked at twice the rate of conventional 'in-line' results. While companies don't often have multimedia results, they do have the opportunity to perform 'call-outs' to other sources of data in the company such as names and phone numbers. In addition, facets for guided or parametric search are similar to the 'news', 'images', and other 'invisible tabs' links on Google; so we can imagine that dynamic facets enjoy the same high rate of click-through. An unexpected find: fewer internet searchers bother with results past the first few result pages. A full 49% never explore past the first page, and the trend is growing. It's a study worth reading
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